Chapter 2: brief summary

This chapter is talkig about "The Law of the Few" which refer to how people in society connect with each other in differently ways. Gladwell stated the tip of fail of William Dawes and success of Paul Revere. The answer is because of the different ability of connecting with people. "Sucess of any kind of social epidemic is heavily dependent on the involvement of people with a particular and are set of social gifts",said Gladwell(pg33).

Firstly, Connector is an important issue to be involved in daily life around the world. Gladwell also explained how connection work in career and social communicaton. For example, Roger Horchow who is a successful businessman has established himself perfectly in connection with people in society. Horchow pointed the easy step to interact with others is the identifying the right manner to work and get along well with outside people.Making friends and finding job through personal connection is a good strategy in social connection. Gladwell claimed,"It isn't just the case that the closer someone is to a Connector, the more powerful or the wealthier or the more opporunities he or she gets."

Another law of the few is Maven which is the sense of passing information with each other. It can be about promoting products and adversiting goods and news. The last is refering to salesmen,how can he or she accomplish in persuading custumers. It is the little sudden movement of understanding new people's desires and knowing how to behave. For example, Peter Jening on ABC news can express his facial looks differently in certain circumstances. Therefore, every little movement of verbal and nonverbal can have a big different. Gladwell particularly declared way to make soemone like another,"We need to look at the subtle, the hiddle and the unspoken."